Blue Practice believes that the practice of cutting-edge medical techniques demands unprecedented precision, with careful consideration of the effects on the human body. To this end, we have developed technology that artificially reproduces human organs and blood vessels as realistically as possible based on actual patient diagnostic data. As this data involves sensitive personal information, it must be handled with utmost care in accordance with legal requirements. This Privacy Statement outlines how Blue Practice handles such personal information, ensuring that medical professionals and manufacturer representatives can entrust us with their data with confidence.
- 1.Personal Information Handled by Blue Practice
- 2.Purpose of Use of Personal Information
- 3.Information Automatically Collected (e.g., Cookies)
- 4.Disclosure of Personal Information to Third Parties
- 5.Safety Measures for Personal Information Management
- 6.Disclosure, Correction, and Suspension of Use of Personal Information
- 7.Contact Information for Inquiries and Complaints
- 8.Revisions to the Privacy Statement
1. Personal Information Handled by Blue Practice
Blue Practice handles personal information of ordering parties—such as medical specialists and medical device manufacturer representatives—for the production and provision of vascular treatment products and solutions.
1-1. Case Models
In case models, Blue Practice handles diagnostic data to precisely reproduce the shape and size of the treatment site based on the medical imaging data of patients awaiting actual treatment.
1-2. Case Model Manufacturer Hands-On
For case model manufacturer hands-on services, Blue Practice acts as a platform connecting medical specialists with medical device manufacturers participating in case model simulations. We handle the information of medical specialists and manufacturer representatives, as well as receive diagnostic data from specialists to pass on to the manufacturers. Blue Practice may also undertake manufacturing as commissioned by the manufacturers.
2. Purpose of Use of Personal Information
To protect personal information and respect privacy, Blue Practice defines the types of personal information handled and its purposes. We undertake the manufacturing of:
- "Vascular Model Series ORTA"
- "Sensor-Equipped Vascular Model System BIS-ORTA"
- "Case Models"
Additionally, we offer the “Case Model Manufacturer Hands-On” service to support specialists who delegate hands-on training to medical device manufacturers.
2-1. ORTA & BIS-ORTA Vascular Models
Personal information collected from the ordering representatives for ORTA & BIS-ORTA will be used as follows:
| Personal Information | Details | Purpose of Use |
|---|---|---|
| Order Information | Order requests, quotation requests | To confirm order details (via phone, email) |
| Customer Information | Company/hospital name, department, representative’s name (kana), email, phone, address, etc. | To send quotations/invoices (via phone, email, mail) To communicate about manufacturing To ship products/delivery slips For representative/sales management and billing For after-sales support To provide service information To improve products and services |
2-2. Case Models
In case models, actual patient diagnostic data is used. Medical specialists convert medical image data (such as from CT, MRI, or MRA) into 3D data (STL) of vascular shapes. Blue Practice then manufactures the models using 3D printing technology. Orders and quotations are submitted with the desired case data, and the finished vascular models are delivered directly to the specified address.
2-2-1. Personal Information and Purpose for Case Models
| Information Type | Personal Information | Purpose of Use |
|---|---|---|
| Medical Information | STL data, specification of lesion site, date of receipt | For manufacturing the case model |
| Customer Information | Hospital/facility name, department, representative's name (kana), email, phone, postal code, address | To confirm order details (via phone, email) To send quotations/invoices (via phone, email, mail) To communicate about manufacturing To ship products/delivery slips For representative/sales management and billing For after-sales support To provide service information To improve products and services |
2-3. Case Model Manufacturer Hands-On
Blue Practice supports physicians in outsourcing manufacturer hands-on sessions that utilize case models to medical device manufacturers.
You can specify the preferred medical device manufacturer and provide the case data you wish to model. Blue Practice will then share the STL data with the selected manufacturer. You may choose from a pre-registered list of medical device manufacturers. If multiple companies are selected, multiple proposals may be received. Please note that receiving a proposal is not guaranteed. If no proposal is received, you may place a new order or quote request for model creation.
2-3-1. Purpose of Use for Case Model Manufacturer Hands-On
| Type of Information | Details | Purpose of Use |
|---|---|---|
| Medical Information | STL data, designated lesion site (please specify modeled area and range), application date/time | For the simulation of hands-on training by the designated manufacturer For the transfer of STL and lesion data after application |
| Application Information | Medical device manufacturer, desired device type | To contact the manufacturer (via phone or email) For manufacturers to propose hands-on plans * Proposals from multiple companies may be received if multiple are selected * Proposals are not guaranteed |
| Customer Information | Company/organization name, contact name, furigana, email, phone number, postal code, address, building name, etc. | To confirm order details (via phone or email) To notify about hands-on availability (via email) To support application process To inform about services To improve services |
2-4. Inquiries
Blue Practice handles personal information to respond to inquiries, complaints, or requests regarding personal information, and to confirm, correct, or suspend the use of registration information after an order or quotation.
2-4-1. Personal Information and Purpose for Inquiries
| Personal Information | Details | Purpose of Use |
|---|---|---|
| Inquiry Information | Inquiry details, complaints or consultations, requests for disclosure, correction, suspension of use | To confirm the content of inquiries To respond to inquiries (via phone, email) To handle complaints or consultations about personal information To confirm, correct, or suspend the use of registered information after an order or quotation |
| Representative Information | Company/hospital name, department, representative name (kana), email, phone, address, etc. | To arrange appointments or online meetings To send documents To improve services |
3. Information Automatically Collected (e.g., Cookies)
Blue Practice uses cookies, which are small text files sent to the browser when a user accesses our website.
3-1. Essential/Functional Cookies for Website Management
Cookies are used for the proper functioning of the website, including icon display, video playback, embedding Google Maps, font rendering, preventing unauthorized access in forms, and protecting against account hijacking or fraudulent transactions. These cookies are essential for normal operation and should not be blocked.
3-1-1. Cookies for Website Management
| Cookie | Service Name |
|---|---|
| Website Management | Google Tag Manager, fontawesome.com, YouTube, Google reCAPTCHA, Google Fonts, Google APIs, Google Static, GitHub Pages, UNPKG |
3-2. Advertising/Tracking Cookies for SNS Posts
Blue Practice uses cookies that allow users to follow our Facebook page or share our site using META’s Facebook login authentication. Information about users' browsing behavior may be collected by Facebook. If you wish to disable this tracking, please adjust your ad settings on Facebook or block cookies in your browser.
3-2-1. Cookies for SNS Posts
| Cookie | Service Name | Opt-out Options |
|---|---|---|
| SNS Posting | Facebook, Facebook Connect | Facebook ad settings, Chrome settings, Edge cookie management |
4. Disclosure of Personal Information to Third Parties
Blue Practice will not provide personal information to third parties without the prior consent of the individual, except when required by law. For the Case Model Manufacturer Hands-On service, STL data is provided to medical device manufacturers with the consent of the medical specialist.
5. Safety Measures for Personal Information Management
Blue Practice takes safety management measures to maintain personal information accurately and up to date, and to prevent unauthorized access, loss, destruction, falsification, or leakage of personal data. In the event of a serious data breach that may affect individuals, we will notify the person and report it to the Personal Information Protection Commission.
5-1. Safety Management Measures
| Category | Description |
|---|---|
| Organizational Safety Management | Establishment of a personal information protection system and appointment of a person responsible for management Internal system to receive complaints and inquiries about personal information Selection of contractors and signing of contracts regarding safety measures |
| Physical Safety Management | Access control to the facility Encryption during transport/movement of personal data within the office Prevention of theft or loss of devices and documents containing personal data Disposal using shredders to prevent data recovery |
| Technical Safety Management | Access restrictions limited to necessary business scope Firewall for systems handling personal data SSL/TLS encrypted communication on the website Application of software security patches and countermeasures against vulnerabilities Anti-malware software |
| Human Safety Management |
Human Safety Management Regular training for employees on proper handling of personal data 
Confidentiality agreements for employees handling personal data |
6. Disclosure, Correction, and Suspension of Use of Personal Information
Blue Practice will respond to requests for disclosure, correction, suspension of use, or cessation of third-party provision of personal information. For Case Model Manufacturer Hands-On services, please contact the manufacturer representative for any post-application changes.
6-1. Disclosure, etc. of Personal Information in Case Models and Solutions
| Disclosure Item | Details |
|---|---|
| Disclosure | You can confirm registered data and usage information of medical specialists and manufacturer representatives. STL data after case model production will be deleted after a certain period. |
| Correction | We will correct or update registered information of medical specialists or manufacturer representatives after identity verification. |
| Suspension of Use | We will respond appropriately to requests for suspension of use. |
6-2. Disclosure, etc. for Case Model Manufacturer Hands-On
| Disclosure Item | Details |
|---|---|
| Disclosure | You can confirm registered information, usage history, and third-party provision records. For disclosure of hands-on availability, contact the manufacturer. STL and lesion data provided for hands-on sessions will be deleted after a certain period. |
| Correction | We will correct or update registered information after identity verification. For correcting 'hands-on availability' info post-application, contact the manufacturer. |
| Suspension of Use | We will respond to requests before data is provided to the manufacturer. For post-application suspensions, contact the manufacturer representative. |
7. Contact Information for Inquiries and Complaints
For inquiries, complaints, or requests regarding personal information, please contact the Personal Information Inquiry Desk via our contact form.
7-1. Contact Details
| Department | Contact Information |
|---|---|
| Personal Information Inquiry Desk | Blue Practice Inc. Plaseo Aoyama Building 3F, 2-7-13 Kita-Aoyama, Minato-ku, Tokyo Attn: Personal Information Protection Officer Contact Form |
8. Revisions to the Privacy Statement
Blue Practice will revise this Privacy Statement if changes are made to how personal information is handled.
Blue Practice Inc.
Plaseo Aoyama Building 3F, 2-7-13 Kita-Aoyama, Minato-ku, Tokyo
President & CEO: Koji Suzuki
Established/Revised: March 31, 2025 (Addition of Case Model Manufacturer Hands-On)
the solution company for the best medical quality
